Magazine article Screen International

Millennium Buys Amplify LA Operations

Magazine article Screen International

Millennium Buys Amplify LA Operations

Article excerpt

Millennium Entertainment has made its first buy since the management take-over earlier this year led by Bill Lee and acquired the LA operations of Amplify in a move that demonstrates its digital ambitions.

Amplify's Logan Mulvey will serve as Millennium svp of digital distribution, effective immediately.

Amplify's Los Angeles-based employees will join Millennium Entertainment in various roles within marketing and digital distribution.

Amplify, financed by Preferred Ventures and digital media investor Chris Kelly, will continue to operate exclusively from New York as a theatrical and digital content distribution company under Dylan Marchetti. That company is expected to announce separate details of a restructure in the coming months.

Preferred Ventures managing partner Kevin Iwashina brokered the deal on behalf of Amplify with Millennium Entertainment CEO Lee (pictured).

"Acquiring Amplify's Los Angeles operation allows us to further enhance our premiere digital service which will maximise digital opportunities for Millennium," said Lee. "We're excited to welcome Logan and his Los Angeles team to the family. …

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