Magazine article Screen International

New Directors Must Consider Target Market

Magazine article Screen International

New Directors Must Consider Target Market

Article excerpt

SCREEN FILM SUMMIT: Panel discuss developing producers, directors.

UK production executives recognized the difficulty of finding new producers in the UK today and the importance of directors taking a 360 approach to their films, during a Screen Film Summit panel.

BFI Film Fund head Ben Roberts discussed the need for new directors to better understand the potential markets for their films.

"There's only so much public funding to go around," cautioned Roberts. "You've got to present yourself as a financeable proposition. Think about who and what you are as a director and what your market is."

Roberts explained that the BFI will make a concerted push to better connect new directors with other sectors of the industry in a bid to foster sustainability and insulate UK films entering the market:

"We're going to join up filmmakers with the rest of the industry. It's important that filmmakers aren't filmmakers alone, but that they are also part-businessman, part-marketeer etc. …

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