Magazine article Dance Spirit

Get Site-Specific

Magazine article Dance Spirit

Get Site-Specific

Article excerpt

Five steps to create your own professional website By Meredith Benjamin

TO MAKE IT UV DA1SCE, you need to stand out-and not just in the studio. Dance jobs can come through many different channels these days, and having a personal website can help show a potential employer your qualifications. While websites are especially key for dancers just entering the professional world, they're not only for newbies.

Having a website lets you present yourself the way you want to be seen, which is something freelance dancer Charlotte Bydwell appreciates. "If anyone looks me up, the first thing they see is something I have complete control over," she says. "That's a huge advantage." Amanda Cleghorn, who created a personal website after appearing on Season 3 of "So You Think You Can Dance Canada," agrees: "Success in this industry is all about how you market yourself and grab people's attention."

Of course, professional web designers will charge a pretty penny to create and maintain a site for you. But a limited budget doesn't have to be a setback. You can easily put together a polished website yourself without breaking the bank.

1. Use a template to make your site loolt professional.

Take advantage of the many free or lowcost websites that help you build your own. (Wix, Weebly, Wordpress or Squarespace are all good options.) And consider buying your own domain name, so that your address reads "yourname.com" rather than including the name of the website-building service. Not only does that help people remember your name, but it makes your web address easier to write on audition forms, business cards and résumés.

2. Include the necessary info.

Terry Lindholm, president of Go 2 Talent Agency, says to make sure your resumé, bio, photos, videos and upcoming shows are all on the site. Reviews and other press coverage are great, too, if you have them. When scouting a potential client, Lindholm first reads a dancer's resumé, and then likes to see videos that give him a sense of his or her technique and movement quality. …

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