Magazine article Screen International

PPI Bolsters VP Ranks

Magazine article Screen International

PPI Bolsters VP Ranks

Article excerpt

Paramount Pictures International has appointed Yit-Ching Lee, Richard Aseme, Ricardo Cortes and Su Lee to vice-presidents of marketing and distribution at regional offices.

President of international marketing and distribution Nic Crawley (pictured at left) and co-president of international theatrical marketing and distribution Mark Viane, to whom the quartet will report, made the announcement.

"We are delighted to welcome Yit-Ching Lee, Richard Aseme, Ricardo Cortes and Su Lee to their new roles," said Mark Viane. "They are respected and talented individuals in their region and have an excellent understanding of the dynamics of our industry, successfully overseeing the release of films in both emerging and established markets."

Lee, who has been serving as vp of distribution - Europe, Middle East, Africa since 2012, will expand her role to vp of marketing and distribution - Europe, Middle East, Africa.

She will oversee theatrical distribution, sales operations and marketing within Europe, Central Europe, Middle East and Africa. In particular, she is responsible for development and growth primarily in emerging EMEA markets and established European markets. …

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