Magazine article Screen International

Australia Box Office Drops 2.3% in 2014

Magazine article Screen International

Australia Box Office Drops 2.3% in 2014

Article excerpt

Australia's gross box office revenue dropped by 2.28% in 2014 compared to 2013, about the same as the fall from 2012 to 2013.

The Motion Picture Distributors Association of Australia (MPDAA) provided the percentage figures this week and also the 2014 annual gross revenue of US$869.73 million (A$1,074,565,480). This is the lowest revenue from ticket sales since 2008 - 2010 was the best year yet for distributors and exhibitors using this measure, netting $913.74 million (A$1.13 billion).

With an average ticket price of $11.04 (A$13.68) - according to the MPDAA - the number of admissions equates to 78.55 million, lower than every other year since 1998. Applying some more mathematics reveals that given the country has 23.7 million people, the cinema visitation rate is 3.3 per year per capita. But various sources show that compared to other countries, Australia is still a healthy market.

"Up against the comparable USA and United Kingdom market results, the Australian market has performed well and shows great resilience," said MPDAA chair (and Australia's Sony Pictures head) Stephen Basil-Jones in a statement. He went on to hammer home the point that movies continue to be good value and a popular out-of-home social occasion.

The two most popular films among the 505 released in 2014 were both handled by Australian distributor Roadshow: The Hunger Games: Mockingjay Part 1 and The Lego Movie. Third place getter was Transformers: Age Of Extinction from Paramount.

Roadshow had three films among the top ten hits - the other was The Wolf Of Wall Street - as did Fox with Gone Girl, How To Train Your Dragon 2 and X-Men: Days Of Future Past.

This top ten list contains only American films (see below) and attracted a total of $213.25m (A$264.40m) in ticket sales, about $28,000 (A$35,000) less than the 2013 top ten and about $52,000 (A$64,000) less than the 2012 top ten.

The MPDAA classifies The Lego Movie, which was principally made at Sydney-based animation studio Animal Logic, as a US film but Saving My Banks, which originated in Australia and grossed $8.2m (A$10.2m), and Walking With Dinosaurs 3D, which also has a strong connection to Animal Logic and grossed $5.23m (A$6.47m), as US/UK/Australian.

Putting these movies aside, Australian films grossed about $21m (A$26m) or 2.42% of the annual total, the lowest share since 2004. …

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