Magazine article Screen International

IFFR Live Launches Today with Atlantic

Magazine article Screen International

IFFR Live Launches Today with Atlantic

Article excerpt

Pan-European cinema event will see five films premiere in Rotterdam and simultaneously across Europe; Distrify Media and Filmin will offer through VOD.

The 44th International Film Festival Rotterdam (IFFR) (Jan 21-Feb 1) will today see the launch of new initiative IFFR Live.

First announced at last year's festival, the pan-European cinema event will see five films will premiere at the festival, and simultaneously in 40 theatres throughout Europe, including cinemas in Barcelona, Belgrade, Maastricht, Warsaw, Glasgow, Amsterdam, Lubljana and Sarajevo.

The films can also be seen by Dutch viewers at home through broadcaster KPN, on Channel 37.

With the kind of arthouse cinema that Rotterdam traditionally champions facing an ever greater struggle for exposure and attention outside festivals, the new distribution initiatives has been greeted with considerable enthusiasm at IFFR. …

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