Magazine article Variety

'I Don't Think You Have to Be Bitchy to Succeed'

Magazine article Variety

'I Don't Think You Have to Be Bitchy to Succeed'

Article excerpt

" T ove is life is fashion designer I Diane von Furstenberg's motto, I 11 and one she spreads through her new E! series, "House of DVF," and her memoir, "The Woman I Wanted to Be," which tells of her rise to success, and pays tribute to her Holocaust-surviving mother. "House of DVF," which airs Sundays at 10 p.m., focuses on young fashionistas vying for a chance to be the label's brand ambassador, whitney friedlanoer

Why dkl you decide this wat a good time to do a reaHty show?

People always wanted me to do a show. Every idea they brought to me was so tacky and so not right. When I decided I was going to have a brand ambassador, somebody said that should be the show. 1 guess I'm very maternal. I love the moment of your life when you push the first door. At this point, my mission in life is to empower more

And this is different from say, your work on "Project Runway" and "Project Runway Ail Stars. …

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