Magazine article Variety

Bronson Brought Her Innovation to Universal

Magazine article Variety

Bronson Brought Her Innovation to Universal

Article excerpt

Film executive Nadia Bronson, known for her innovative work during her tenure as head of international marketing at Universal, died Nov. 14 following a long battle with cancer. She was 67.

Bronson, a native of France, was wellliked among colleagues and competitors. She's credited with raising the profile of the international marketplace - so much so that she was often dubbed "The Queen of Cannes" - thanks to the creativity she brought to promoting films.

During her 24-year Universal tenure, she oversaw international campaigns on such notable pics as "Out of Africa," "In the Name of the Father," "Apollo 13," "Jurassic Park" "Shakespeare in Love," "The Mummy," "How the Grinch Stole Christmas," "Babe," "Gladiator" and "Schindler's List."

Bronson, who spoke five languages fluently, combined a straightforward business style with a charm that endeared her to execs, directors, actors and journalists. …

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