Magazine article Variety

Milestones: A Century of Innovation

Magazine article Variety

Milestones: A Century of Innovation

Article excerpt

1915: The Beginning

After seeing a Kinemacolor film on a London business trip, scientist Herbert Kalmus became enthralled by the idea of color film. He took the concept of a new color film business to fellow MIT graduate Daniel Comstock and mechanic W. Burton Westcott, and on Nov. 19,1915, Technicolor was born. The classic Technicolor look was still decades away.

1939: The Oscar

in 1932, Technicolor completed work on a three-color (red, green and blue) camera and process that allowed for a full range of colors. In 1939, The Wizard of Oz* and "Gone With the Wind" were both released winning Technicolor its first Oscar for color cinematography, an award it would win for all but three of the following 28 years.

1955: The First Reinvention

In the early 1950s, though, Kodak introduced its single-strip V Eastmancolor stock, which rendered Technicolor's * I three-strip process J obsolete. But the company pivoted to processing Eastmancolor and manufacturing release prints. …

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