Magazine article Variety

Is Pre-Release Piracy a Threat to 'Annie' B.O.?

Magazine article Variety

Is Pre-Release Piracy a Threat to 'Annie' B.O.?

Article excerpt

The cyber-attackers who broke down Sony Pictures' digital doors stole five movies and uploaded them to piracy sites - a move that could cost the studio millions of dollars in lost box office and homevideo revenue.

From the time those films popped up on pirate networks on Nov. 27, they had been downloaded a total of 3.71 million times through Dec. 6, according to piracy-tracking firm Excipio. "Fury," a World War II drama starring Brad Pitt that bowed in mid-October, led the pack with 3.076 million downloads, followed by "Annie" at 316,793. The other pirated movies were the yet-to-be released titles "Still Alice," "Mr. Turner" and "To Write Love on Her Arms."

The film that may be most at risk is the "Annie" reboot, starring Jamie Foxx, Cameron Diaz and Quvenzhane Wallis as the famous orphan. Slated to premiere Dec. 19, it's the studio's family entry in the holiday frame. However, analysts said, kid-oriented fare is far less interesting to the typical Internet pirate than are sci-fi or action movies. "My guess is Internet pirates are mostly twentysomething males," says Phil Contrino, chief analyst at BoxOffice. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.