Magazine article Screen International

Rotterdam Launches Tiger Release

Magazine article Screen International

Rotterdam Launches Tiger Release

Article excerpt

New distribution initiative launched at International Film Festival Rotterdam (IFFR).

IFFR's new distribution initiative Tiger Release was launched at the festival yesterday wiht an 'on stage workshop' focusing on the online marketing plans, possibilities and challenges of three pre-selected films that will make use of Tiger Release as an online launching platform.

The titles include Malaysian film The River of Exploding Durians by Edmund Yeo and Limbo by German director Anna Sofie Hartmann.

IFFR has signed a multi-year pact with Infostrada Creative Technology, a leading Dutch media company, to launch Tiger Release.

Tiger Release will give rights-holders of movies playing in Rotterdam's official selection the opportunity to show their films on Infostrada's global VoD platforms including iTunes, YouTube, Vimeo, Google Play and PlayStation Network in the territories of their choice.'

Tiger Release offers film makers and rights holders access and delivery to established VOD distribution platforms, like Hulu, Amazon, iTunes, Google Play, etc. …

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