Magazine article Variety

Uniting Rappers and Royalty

Magazine article Variety

Uniting Rappers and Royalty

Article excerpt

IT TAKES A RARE KIND of Strategic vision to put Jay Z and the queen of Sweden on the same stage to raise money to fight poverty.

Producer Ken Ehrlich seems to be hardwired with that ability.

Ehrlich embarked on a new philanthropic endeavor in 2014, joining forces with the Global Poverty Project.

Founded in 2008 by Australian philanthropist Hugh Evans and Simon Moss, the GPP aims to end extreme poverty all over the world by 2030 by inspiring people to become "global citizens," and encouraging them to campaign for fair trade and governmental aid for the impoverished.

The GPP's popularity among celebs (Olivia Wilde and Hugh Jackman are supporters) is reflected in its annual Global Citizen Festival, a day-long music festival in Central Park that offers free admission to those who use social media to take action for the organization. …

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