Magazine article Screen International

Fifty Shades Big in France, Oz

Magazine article Screen International

Fifty Shades Big in France, Oz

Article excerpt

Fifty Shades Of Grey, set to open in 30 territories today (February 12), has already raced to more than $5.7m in its first five territories, scoring Universal's biggest opening day of all time in France and the second biggest opening day in Australia.

Sam Taylor-Johnson's adaptation of E L James's S&M property starring Jamie Dornan and Dakota Johnson took $2.7m from 785 sites on February 11 and overtook the previous best opening day set by Fast & Furious 6.

Fifty Shades Of Grey took $2m from 277 venues in Australia on February 12, setting new high-water marks in Australia for a February opening day, 2015 release, MA or R-rated opening and Universal Pictures non-holiday opening day.

In other February 11 debuts, the film scored Universal's biggest opening day in history in Belgium on $543,000 from 72 in what was the industry's fourth biggest opening day.

The Philippines delivered the biggest R-18 opening day of all time as well as the biggest opening day for a non-local film in February as 84 venues generated $340,000. …

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