Magazine article Screen International

Netflix Spend Estimated to Break $5Bn

Magazine article Screen International

Netflix Spend Estimated to Break $5Bn

Article excerpt

Netflix could spend as much as $5bn on content in 2016, according to analysts.

The VoD service is expected to invest around $3.3bn in programming this year, meaning the 2016 projection from Janney Capital Markets would represent a 50% boost in spend.

It would also mean that Netflix would spend more than the $4.5bn estimated to be currently spent by HBO, Showtime, Starz and Amazon combined.

Netflix would become the second biggest US investor in programming after sports broadcaster ESPN.

Tony Wible, managing director of entertainment and digital media at investment firm Janney Capital Markets said that Netflix's international growth, with more than 57 million paid subscribers, is driving this boost.

"The spend builds a competitive advantage and virtuous cycle as it draws in more subscribers that allow it to afford more content," he said. …

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