Magazine article Screen International

What We Do in the Shadows Stakes Ourscreen Record

Magazine article Screen International

What We Do in the Shadows Stakes Ourscreen Record

Article excerpt

EXCLUSIVE: 33 screenings for vampire mockumentary, starring Flight of the Conchords' Jemaine Clement, on audience-led screening platform.

Vampire mockumentary What We Do In The Shadows has become the most booked film on audience-led screening platform ourscreen.

Metrodome released the film in cinemas on November 21 and accumulated box office of $525,000 (£341,838).

The distributor then booked a further 33 screenings of the film, on a revenue share basis, through platform ourscreen, which allows consumers to programme films at certain cinemas providing enough tickets are sold.

Sites to show the film to date include Hackney Picturehouse, City Screen York, Phoenix Oxford, Little Theatre Bath and Cambridge Picturehouse, with additional screenings likely.

What We Do In The Shadows stars Jemaine Clement (Flight of the Conchords) and Taika Waititi (Boy, Eagle vs Shark). The pair also co-directed the comedy, which is filmed in a documentary-style and centres on a group of vampire housemates in New Zealand whose happy home is disrupted by a new member. It debuted at Sundance 2014.

ourscreen

One of the first of its kind in the UK - the US has already launched similar services such as Tugg - ourscreen has a bank of more than 300 films ranging from recent releases such as Nightcrawler to classics such as Raging Bull and foreign language titles including Jules Et Jim.

The service, which launched in spring 2014, connects with cinemas in 19 UK cities and has also seen success on titles including Northern Soul, Night Bus and Home for Christmas. …

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