Magazine article Screen International

Oscar Nominees Feel Box Office Bump

Magazine article Screen International

Oscar Nominees Feel Box Office Bump

Article excerpt

American Sniper received the most dramatic box office 'bump' of all eight best film Oscar nominees following the Academy Award nominations.

Warner Bros' war film starring Bradley Cooper amassed approximately 95% of its current $319.6m North American running total after January 15.

Like almost all of the eight features in Screendaily's decidedly unscientific survey that follows, American Sniper benefited from Academy recognition.

The brief review of each film's box office career does not operate on a level playing field because of the range of release dates, distribution patterns and film size.

However it does illustrate the significance of the nominations as a springboard for those distributors that were willing and able to manipulate the timing to their advantage.

American Sniper opened on December 25 and had grossed $13.4m from four sites by January 15.

One day later it expanded to 3,555 venues and the gross climbed to $33.8m. By the end of the long January 16-19 weekend the film stood at $110.6m.

The current running total stands at $319.6m and the film plays in 3,235 sites. At its peak the site count reached 3,885 for two weeks starting on January 20.

Birdman opened through Fox Searchlight on October 17 and has made roughly 30% of its running total since January 15.

The film stood at $26.6m by nominations day, playing in 228 theatres. It expanded on January 16 to 471 and by the end of the January 16-19 weekend had reached $28.6m.

The film's highest theatre count was 976 during the period of January 30-February 5. It currently plays in 407 and stands at $37.7m.

Boyhood went on release via IFC Films on July 11 and has grossed 3% of its total haul since January 15.

By the end of weekend of Jan 16-19 the coming-of-age saga had reached $24.6m and remained active in 189 sites.

The latest tally stands at $25.3m and it plays in 170 sites. …

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