Magazine article Variety

Beauty and the Buck

Magazine article Variety

Beauty and the Buck

Article excerpt

For any Academy Award contender, the 37 days between nomination and ceremony are a race against the clock, beauty-wise.

Getting red-carpet ready takes a lot of time-and money (studios should foot the bill for the basics like hair and makeup, but beyond that, it's not a given.)

"Everyone is judging you with a microscope-literally judging you-and voting on you," says Cassandra Grey, founder of the Hollywood-based beauty business Violet Grey and wife of Paramount Pictures Corp. chairman and chief executive officer Brad Grey. "It's a lot of pressure. Anything that helps you feel stronger in terms of confidence is a good idea."

PREGAME PLAN

FACE

Skin Conditioning: The most timeconsuming aspect of red-carpet readiness. Dermatologist Amy Wechsler notes Botox takes two weeks to work and fillers take a week to settle-and both can cause bruising, a definite Tinseltown taboo.

Cost: Three areas of Botox plus a couple of syringes of a filler like Restylane: $2,000 to $4,000.

Wechsler favors two monthly Clear and Brilliant laser treatments to stimulate collagen production for a rosy glow.

Cost: $500 per treatment.

Brows: A unibrow is the arch enemy of any contender. Anastasia of Beverly Hills will get brows in shape.

Cost: $125

Eyelash Extensions: Just across the street from Anastasia, Lôngmi Lashes is the place to be. Bonus: the head massage before every service.

Cost: $330 with founder Daniel Dinh.

Teeth: Blinding smiles aren't cheap. Kim Kardashian's favorite dentist, Kevin Sands, gets about $2,500 for porcelain veneers-per tooth.

Cost: $50,000 (for 20 teeth): Or, $750 for a one-hour whitening session with take-home kit.

HAIR

Color: Does she or doesn't she? Of course she does. MèCHE Salon color pro Tracey Cunningham's most popular pre-event treatment is a gloss so hair shines under klieg lights.

Cost: $125 (gloss) to $525 (highlights)

BODY

Underarms: Never let them see you sweat. With underarm Botox injections, they won't. Be warned: the Botox takes two weeks to kick in.

Cost: $2,000

Hands: That mani cam is a b-h.

And what could be less attractive than gripping your hard-won statuette with hideous hands? Zap spots and fine lines with a Fraxel laser treatment. Cost: $1,000 to $1,650

Slimming: No time for made to measure? Try Cool Sculpting, a body contouring laser that freezes fat. But for permanent results, you'll need two treatments, one month apart.

Cost: $850 an hour.

For another option, Grey calls trainer Nonna Gleyzer of Body by Nonna her "secret weapon" for whipping body parts into shape. Clients like Gisele Bündchen and Natalie Portman agree.

Cost: $200 per session (expect at least three each week for six weeks. …

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