Magazine article Variety

Party On

Magazine article Variety

Party On

Article excerpt

When it comes to Academy Awards after parties, Vanity Fair remains the "golden ticket" in more ways than one.

Only the elite can hope to gain access to the event and the A-list celebs and power brokers there. But even industry leaders from business, entertainment and fashion aren't guaranteed an invite.

Those who want in had better advertise in the Condé Nast-owned glossy-and by "advertise," the understanding is to commit to at least a page in every issue for the year. Or, you can get chummy with editor in chief Graydon Carter. One year, he gave Diane von Furstenberg and Barry Diller 10 tickets to give to friends. On second thought, maybe advertising is easier.

Most major advertisers shell out millions to play. At around $50,000 to $60,000 per page, for 12 months, the total is north of $500,000. But sources say it's at least $1 million, and many bigger advertisers buy multiple pages during the year. …

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