Magazine article Variety

TV Anywhere

Magazine article Variety

TV Anywhere

Article excerpt

TV Anywhere

TF1 embraces digital world, sees new rev streams in broadband

TfI's digital strategy goes back to the earliest days of the commercial Internet, and is a long-standing priority for the group, boasting pioneering initiatives.

It channels its digital activity through two complementary divisions: New media subsid eTFl, focused on live and catch-up online services, and VOD arm MyTFIVOD.

The group started to experiment with VOD services in 2005, with the launch of MyTFIVOD. Ad-funded catch-up content kicked off in 2009. And in 2006, TFl started to add platforms and social network features to its digital offerings.

"When I arrived at TFl, the question was: Can digital be a factor of growth or threat? But rather than having a Manichean approach, we stepped up to the plate by launching our website MyTFl, and we became the first French media company to go digital," says TFl Group CEO/chairman Nonce Paolini.

A key source for programming at eTFl is the TFl channel, but it also creates exclusive content based on TFl brands and premium content from partners, says Olivier Abecassis, general manager, eTFl. …

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