Magazine article Variety

'"Mad Men" Has Surpassed Every Expectation We Ever Had'

Magazine article Variety

'"Mad Men" Has Surpassed Every Expectation We Ever Had'

Article excerpt

AMC Networks president-CEO Josh Sapan proves to be a man of many passions: ice fishing, theater, strategic planning, poetry, photography and engaging with highly capable, creative people. His role as leader in the company that is home to cable channels AMC, SundanceTV, We TV, IFC, BBC America and IFC Films allows him to indulge in most of those interests. The ice fishing he does on his own time, cynthia littleton

Do you remember what your expectations were when "Mad Men" premiered in 2007?

We were of the opinion that we needed to have programming that noticeably diversified us from our movie lineup. We knew we had more to gain with something that would bring us more attention than it would ratings. And in that, it has surpassed every expectation we ever had.

When did you get the sense that the show wasa game-changer?

It was a little ways in. There was one issue of the New York Times where it was written about... in the fashion section, and (another) commenting on the historical social patterns reflected in "Mad Men." I remember thinking, my goodness, this is having an echoimpact well beyond what TV shows usually have.

AMC and SundanceTV helped forge the new syndication model for high-end dramas through licensing deals with Netfllx. …

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