Magazine article Variety

Radio City Music Hall Has a Spring in Its Step

Magazine article Variety

Radio City Music Hall Has a Spring in Its Step

Article excerpt

RADIO CITY MUSIC HALL'S new Rockettes show "New York Spring Spectacular" marks the culmination of Madison Square Garden Co. chief Jim Dolan's long campaign to launch a companion to the "Christmas Spectacular." He told Variety one seasonal title could also be added, all part of a push to burnish Radio City's reputation.

Box Office Is Boffo-Ish

Sales are strong enough that they're "slightly beating" Dolan's expectations. The first 38 performances hit an average of 85% capacity, with 11 sellouts in the 6,000-seat venue. More than 80,000 tickets have been sold to the remaining performances, with tickets priced from $50 to $150.

Invest Upfront

"The model really is to invest very heavily in the beginning" - close to $50 million, if the costs of aborted predecessor "Hearts and Lights" are rolled in - "and then the key is to run it year after year after year. …

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