Magazine article Dance Teacher

Spotlight on Suzanne Blake Gerety

Magazine article Dance Teacher

Spotlight on Suzanne Blake Gerety

Article excerpt

SEEN & HEARD AT THE DANCE TEACHER SUMMIT

As the co-owner of a dance studio that's been in her family for 40 years, Suzanne Blake Gerety knows the ins and outs of successful business practices. Besides running the studio, she and her mother, Kathy Blake, contribute to DT's "Ask the Experts" column and lead business seminars at our Dance Teacher Summit. Here, she shares knowledge about rebranding your studio.

DANCE TEACHER: After investing time and money to promote a certain image, why might a studio owner decide it's time to rebrand?

SUZANNE BLAKE GERETY: Our studio went through a rebranding process about a year ago. For us, it was about making our brand match the evolution of our studio. We loved our studio colors, but we wanted our logo and website to be more cutting-edge to reflect the level of training we offer.

Think about how long ago the last update to your brand happened. For us, it had been more than 10 years. Our website design wasn't very easy to navigate, and we knew we needed to fix that. Decide what it is you love about your current brand. Ask yourself what is working, then start with what's not. It can feel scary to make big changes, but you can evolve your logo and plan without losing the identity of your business. Think of it as a future conversation. You want your brand to reflect where you're going, so you have to be willing to grow.

DT: What tends to be passed over when rebranding?

SBG: The importance of having a mobile presence is frequently overlooked. …

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