Magazine article Dance Teacher

Yes, Emily!

Magazine article Dance Teacher

Yes, Emily!

Article excerpt

Studio owner turned Facebook sage

YouTube isn't the only way for choreographers to make a name for themselves online. Studio owner Emily Shock found her niche on Facebook, where she posts off-the-cuff status updates on hot-button issues and cultivates a thriving career as a freelance choreographer. Her online candor might not be appropriate for every teacher to imitate, but there's no denying that the topics she tosses off strike a universal chord. Dance teachers everywhere are quick to nod-and comment-in agreement: "Yes, Emily!"

Shock, 40, owns Applause Studios, a small studio of 100 in Moore, Oklahoma. She initially created her personal Facebook page to share videos of her choreography. "But I like to write, too, so I started putting my thoughts in my Facebook statuses," says Shock. "Then one day I noticed that my written posts were getting a lot more reaction than my videos."

She quickly made a reputation for herself with fresh, unfiltered posts on her tough-love approach to discipline and parents who are perennially late with tuition payments, along with nuggets of choreographic advice. At last count, she had nearly 5,000 friends- she can't accept any more requests because of Facebook's limit-and just as many followers. Her statuses routinely earn hundreds of shares and thousands of likes. Sometimes, as when she's musing about what makes a good dance, her observations are thoughtful and mellow. And other times, they're pithy and cutting:

Emily Shock

before you make your child quit an extracurricular activity because it is too expensive, please consider these creative ways to cut back on spending. …

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