Magazine article Variety

Biz Surfs Ultra-High-Speed Internet Wave

Magazine article Variety

Biz Surfs Ultra-High-Speed Internet Wave

Article excerpt

When you're a production company specializing in television commercials and Web-based content, you need a fast connection to the Internet - a really fast one.

That's one box Bark Productions and its sister company 19 Below have ticked. In 2014, the Kansas City-based companies, which have worked with clients such as McDonald's, Walmart and PetSmart, exchanged their broadband service from AT&T U-verse and Time Warner Cable, respectively, for Google Fiber. And they've never looked back.

"We're continually uploading and downloading things for clients to review," says Brad Slaughter, a partner in both firms. "Those speeds have been dramatically increased because of Google Fiber."

The service offers speeds of up to 1 gigabit per second; that's 100 times faster than the average national broadband speed and 50 times the previous gold standard speed, delivered by Verizon FiOS.

Ultra-high-speed Internet service, like Google Fiber or AT&T GigaPower, is the envy of many around the country, one of the topics of Variety's Entertainment and Technology Summit. Gamers are particularly happy with it. As the gaming industry shifts to a digital distribution model, via services like Valve's Steam, and digital storefronts from Sony and Microsoft for their home consoles, ultra-high-speed Internet lets players quickly acquire new titles - and software updates (which can take an hour or more to download) can be obtained almost instantly.

A growing panoply of companies offer ultra-high-speed Internet. Both Google and AT&T are predictably bullish on the potential of the service and plan to expand it.

They're not likely to do so at the pace people would like, though, due to the high cost of infrastructure. …

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