Magazine article Variety

Case Study: 'Pan'

Magazine article Variety

Case Study: 'Pan'

Article excerpt

Joe Wright's upcoming "Pan" takes a fresh look at the familiar story of Peter Pan and his future nemesis, Captain Hook - an approach driven home through song in a recent trailer.

Accompanying Wright's vision of Neverland (populated by Hugh Jackman as Blackbeard, Garrett Hedlund as pre-Captain Hook and newcomer Levi Miller as Peter Pan) is the anthemic refrain from singer-songwriter Christina Perri's 2014 song "I Believe." The lyrics "This is not the end of me / this is the beginning" capture the origin story's heart.

The ad (titled "Tick Tock") is up for a 2015 Golden Trailer Award for music. It was created by trailer house Transit, which hired boutique music production company the Hit House to "trailer-ize" Perri's song and escalate it to cinematic proportions.

"The song was perfect because of the lyric," says Sally House, co-owner of the Hit House. "It just wasn't big and epic enough for a trailer. When you're listening to something in 5. …

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