Magazine article The Times Higher Education Supplement : THE

Prepare Administrators for Mission to the Summit

Magazine article The Times Higher Education Supplement : THE

Prepare Administrators for Mission to the Summit

Article excerpt

Marketisation could make non-academic managers prime v-c material - but they'll need a strong skill set. Chris Havergal writes

For many years, the top jobs in UK universities have typically been reserved largely for academics, with administrators able to rise only so high up the career ladder.

But with higher education becoming an increasingly commercialised sector, could that be about to change? More than ever, do institutions need in their highest echelons the skills that managers possess?

Administrators might be expected to answer "yes" to both these questions, but two academics who have researched the issue have reached the same conclusion.

Zara Whysall, senior lecturer in business and management at Nottingham Trent University, and Anne-Marie McTavish, head of the department of management, human resources and enterprise at Birmingham City University, believe that the route to the vice-chancellor's chair is now open to administrators.

"We all know that until academics get to a senior level, they have been very much focused on teaching and research outputs," Dr Whysall said. "Given that administrators have been focusing on management, arguably they are much better placed to be allowed to lead an institution."

Administrators have, of course, long focused on managerial skills. But the landscape has shifted with the marketisation of higher education and, in particular, the student funding reforms of 2012.

"Universities need to be run as efficient 'businesses', and therefore, competitive advantage comes from doing that really well," Dr Whysall said. "It's not just about having really good researchers who can write good research outputs; it's also about making sure that you have good, effective managers who can run institutions effectively."

John Latham, vice-chancellor of Coventry University, is cited by Dr Whysall and Dr McTavish as an example of the new breed of leader. Before taking the top job, his role focused on developing Coventry's relations with businesses.

Dr Whysall acknowledged that older universities might be reluctant to appoint a non-academic vice-chancellor. But she saw no reason why such a career path could not become "common" at newer institutions similar to Coventry. …

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