Magazine article Journal of Property Management

How to Deal with the Media

Magazine article Journal of Property Management

How to Deal with the Media

Article excerpt

9 TIPS

FOR PROPERTY MANAGERS

COMMUNICATING WITH THE MEDIA IS A CHALLENGE- ESPECIALLY IN TIMES OF CRISES. WHILE SOME PROPERTY MANAGEMENT COMPANIES HAVE PUBLIC RELATIONS EXPERTISE ALREADY ON BOARD, NOT ALL ARE PREPARED OR WILLING TO HIRE OUTSIDE MEDIA CONSULTANTS. HERE ARE SOME TIPS NO MATTER YOUR COMPANY'S CURRENT LEVEL OF MEDIA EXPERTISE:

1. PREPARE AHEAD OF TIME TO RESPOND TO THE MEDIA IN A CRISIS SITUATION. Create a team, put a plan together and gather your facts so your spokesperson can deliver your message.

2. THE SPOKESPERSON REPRESENTING YOUR COMPANY SHOULD BE PROFESSIONAL in appearance and approach, well-spoken, able to think on his or her feet and able to communicate the Three Cs: Care, Concern and Compassion.

3. KNOW THE FACTS: what happened, when it occurred, who was involved, if there were any injuries, what caused the situation, what is being done, if the situation is under control and when the property will be returned to normal.

4. FOR YOUR MESSAGE TO BE INCLUDED IN THE STORY, DO NOT PUT OFF TALKING WITH INQUIRING REPORTERS, as they generally work under tight deadlines. …

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