Magazine article Black Issues in Higher Education

Martin Luther King Memorial Foundation Unveils Ad Campaign

Magazine article Black Issues in Higher Education

Martin Luther King Memorial Foundation Unveils Ad Campaign

Article excerpt

WASHINGTON

Imagine what America would be like if Martin Luther King Jr. never had a dream. That is what a new public service advertising (PSA) campaign asks with a series of provocative radio, print and television advertisements unveiled last month at the U.S. Capitol in Washington. The advertising campaign will help raise support for the Martin Luther King Jr. (MLK) Memorial, which will be built on the National Mall.

The PSAs are the first phase of the new Build the Dream campaign launched last month by the Martin Luther King Jr. National Memorial Project Foundation to raise awareness and support for the memorial.

"These ads illustrate how much progress America has made and underscore how Dr. King's call to nonviolent social change made an indelible mark upon the consciousness of a country by opening the door of opportunity for all Americans," says Harry Johnson, president of the foundation. "The Memorial will educate future generations about the movement Dr. King represented and serve as a beacon for the continued fight against sanctioned injustice and inequality wherever it occurs. …

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