Magazine article New Internationalist

[Business as Unusual]

Magazine article New Internationalist

[Business as Unusual]

Article excerpt

[Graph Not Transcribed]

by Anita Roddick

(Thorsons, ISBN 0 7225 3987 8)

Anita Roddick, founder of The Body Shop, unorthodox entrepreneur and frenetic campaigner, has written a book. It would be easy to mock and, indeed, that was my first impulse. Everything about Business As Unusual - that awful title, the garish design and the bitty, tabloid layout - suggests disposable coffee-table dross.

Then I began reading Roddick's actual words and it became apparent that not only is her writing informed and passionate, she is prepared to go the extra mile and engage with the debate taking place among the activists opposing globalization. How many CEOs of multinationals are prepared to do that?

Perhaps the book's design is a marketing ploy, deliberately pitching for a readership that would pick up a book like this expecting a standard autobiography or a history of The Body Shop. …

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