Magazine article Variety

My First Time in Variety

Magazine article Variety

My First Time in Variety

Article excerpt

April 23,1992

"Colpix Signs Rodriguez to 2-Year Pact"

Robert Rodriguez

"I went to ICM, and lots of people came in through the door to give their congratulations. Joe Funicello, who was Jodie Foster's agent said, 'Front page? When Jodie got her deal, all I could get was third page."'

Robert Rodriguez stirred up attention with his student film "El Mariachi," which he made for a whopping $7,000. It landed him a two-year deal with Columbia Pictures, and a write-up on Variety's front page on April 23,1992. The next year, the film won the audience prize at Sundance, and blazed a trail for independent, low-budget filmmaking, which has since become a staple of the industry. Rodriguez's "From Dusk Till Dawn" series starts its second season Aug. 25 on the filmmaker's El Rey channel, sethkelley

What do you remember about signing that deal?

I was being courted by a number of studios at the time. I ended up choosing Columbia because they were the first to sort of reach out to me, and fly me out and meet with them. I was actually in LA. when that article hit. Still being in college, and being on the front page of Variety - even I knew what that meant. I went to ICM, and lots of people came in through the door to give their congratulations. …

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