Magazine article American Forests

Together for the Holidays

Magazine article American Forests

Together for the Holidays

Article excerpt

AMERICAN FORESTS IS DELIGHTED TO WELCOME WHOLE FOODS MARKET® as a new partner. This holiday season, for every Christmas tree sold at one of its stores, Whole Foods Market, will donate to American Forests to help us plant a tree in one of our wildland forest projects. For those who feel the least bit guilty about bringing a real tree into your house, know that you are helping plant a new tree by getting your tree at Whole Foods Market anywhere in the U.S. or Canada. And, also know that the Christmas trees at Whole Foods Markets don't come from forests.

Whole Foods Market's trees come from Christmas tree farms. One of them, the Kirk Company, is a nearly 100-year-old enterprise. When we talked to Kirk's owner, Gary Snyder, and son, Matt, we learned that Whole Foods Market only buys (and sells) premium trees. Just three to five percent of trees grown get to be tagged as premium, which means the trees have met Kirk's discerning standards and those of the Whole Foods Market buyer, based on overall foliage fullness, shape, color, health and a well-tapered top that works well with or without an ornament. …

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