Magazine article Variety

It May Be Hip to Cut TV Cord, but in Radio, the Bundle Is Boss

Magazine article Variety

It May Be Hip to Cut TV Cord, but in Radio, the Bundle Is Boss

Article excerpt

It's become abundantly clear to me lately that my tastes are veering away from the mainstream (wherever that is). For example, I still peer at my TV screen, even though 57% of the young demo now disdains that device as a source of entertainment. I still use my smart phone to call people, but the 18-24 set absorbs 40 plus hours a month of entertainment on their phones, making chats irrelevant. I still watch sports on ESPN, but 3 million subscribers dumped it this year alone. And while every media pundit is predicting the end of TV bundling, I have not only renewed my TV bundle, but even added a radio one.

Yes, radio. I signed up for SiriusXM last week, thus inflicting upon myself a 150-channel blast of music, politics, comedy and random noise, again realizing that my interest in radio was counter-cultural. Further, I did so mindful that Howard Stern, the king of all yakkers, who'd signed a widely heralded $500 million deal with SiriusXM a decade ago, had not yet renewed (a silent Stern?). On the other hand, a range of new talkers like Andy Cohen, Jenny McCarthy and Sandra Bernhard are now holding forth at the Sirius stable, and it's also about to add a real-time radio news service, updated at 10-minute intervals (news also is said to be out of the mainstream for the young demo).

The savvy talent impresario energizing this radio bundle is Scott Greenstein, who once ran indie film companies like October and USA Films. At any given moment, the corridors of SiriusXM rumble with the shouts and murmurs of sports gurus like Stephen A. …

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