Magazine article HRMagazine

Are You on #SocialMedia?

Magazine article HRMagazine

Are You on #SocialMedia?

Article excerpt

Do you have a LinkedIn account, Twitter handle or blog? If not, you're probably not likely to land a new job anytime soon. That's because most HR professionals think it's important for job seekers to have an online presence, according to a new study from the Society for Human Resource Management and Ascendo Resources, a staffing company.

What's the top online channel job seekers should use? Nine out of 10 HR professionals say it's LinkedIn. Meanwhile, more than 8 out of 10 believe it's important to be on relevant professional or association networking sites. Recruiters consider Facebook and blogs to be less important.

The value of a social media presence also differs depending on the type of job being filled. Not surprisingly, more than three-quarters of recruiters deemed it very important for those seeking jobs in communications, media and public relations; marketing and sales; and advertising. Meanwhile, more than half said it was very important for IT/computer specialists, HR staffand executives.

But even for jobs not typically associated with social media, such as manufacturing, construction and transportation positions, about one-fifth still view having a social media presence as critical. …

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