Magazine article Variety

Fox Leads Warner's China Expansion

Magazine article Variety

Fox Leads Warner's China Expansion

Article excerpt

Call Richard J. Fox Warner Bros.' man in Beijing.

The studio, like every other heavy hitter in Hollywood, has been taking China very seriously over the past decade. And WB has tapped its seasoned executive VP of international to lead its expansion into the Middle Kingdom. Fox will be hands on in Beijing starting this month.

Specifically, Fox is the Burbank studio's representative to the new Flagship Entertainment joint venture, working with partners from China Media Capital and TVB of Hong Kong.

"Whether it's in Burbank or Beijing, Warner Bros, has a long-standing reputation as being an excellent business and creative partner," Fox said, as he accepted his new post. "I'm honored that I will be extendRichardJ. ing the studio's legacy through our work in China as well as on the Flagship titles."

In announcing Foxs move to China, Warner Bros, chairman Kevin Tsujihara says the goal is to cultivate local talent and to work with the studio's new business partners to create more premium content.

That was Fox's metier during the many years he headed international operations for Warner in seven nations: France, Germany, Italy, Spain, India, Japan and the U.K. After attending the State U. of New York at Stony Brook, and then earning a master's degree in linguistics from the U. of Michigan, Fox took his first job with Warner in 1975. He was a management trainee before becoming managing director of distribution for Columbia-Warner in New Zealand in 1977. The next year, he moved to Tokyo, where he served as managing director for both Japan and Korea. …

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