Magazine article International Musician

Exposure, Promotion, and Protection

Magazine article International Musician

Exposure, Promotion, and Protection

Article excerpt

The empty promise of "exposure" is often used to convince musicians and artists to give away what they spent a lifetime creating. As I have said many times, exposure is still not accepted as payment at the grocery store! "Promotional" is another commonly used term that seems to mean whatever the person using it wants to mean. Too often, the real meaning is "we're going to make money off this, but you won't."

How is your time worth less because someone else profits from it? This is a question that needs to be asked, but sometimes the fear of losing a gig makes it difficult to stand up for yourself.

So how can you make headway and survive in a world that is trying to diminish the value of what you do? That's where the AFM comes in. You can go it alone and take your chances, or you can let us help you. That's what this organization has been doing for more than a century.

Without the collective bargaining agreements we have negotiated with the record, film, TV, radio, jingle, and theater industries, there would be no standards of pay and working conditions. The "can I get that for free?" attitude is not the first challenge we have faced. Music has value in our culture and society that goes beyond mere dollars and cents, and the AFM continues to fight to protect your rights in ways you may not even be aware of.

Did you know that, when you are on tour and your performance is recorded, whether audio, video, or both, you are entitled to an additional payment over and above what you are being paid to play the concert? Many touring musicians do not know that this additional payment is appropriate, and don't think to ask for it. …

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