Magazine article Variety

The Makeup Race: It's David against Two Goliaths

Magazine article Variety

The Makeup Race: It's David against Two Goliaths

Article excerpt

When the trio of films nominated for hair and makeup Academy Awards this year was announced, one title stood out. "Mad Max: Fury Road" and "The Revenant" were not surprises - but "The 100-Year-Old Man Who Climbed Out the Window and Disappeared" was of a shocker.

Unless you were in the hair and makeup branch. The reliance of that group of artists on its annual bake-off system (only hair and makeup and visual effects use it), in which an in-person presentation and shot reel before peers precedes voting, means a tiny film like "Man" (which is actually the top box office grosser ever in its native Sweden) has a fighting chance.

"If there hadn't been a bake-off, it would have been impossible to get a nomination," says Eva Von Bahr. who shared hair and makeup duties with husband Love Larson. The pair and their four-person crew took a 47-year-old actor through nine stages of aging (backward and forward), matured five other actors and made up eight additional actors to look like famous politicians - all this on a budget a fraction of what their Holi i brethren are used to.

The bake-off is the conduit, experts agree, through which peers - untainted by marketing and star power - truly choose the greatest based on artistic merit, and it's one of the highlights of the year for the artists.

"Branch members are not impressed with the size of a trade advertising campaign or the number of special screenings." says tEdward Arentz, managing director for Music Box Films ("Man's" US. …

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