Magazine article The CPA Journal

In This Issue

Magazine article The CPA Journal

In This Issue

Article excerpt

In this month's issue, our focus is on "the state of the profession" with regard to both CPA firms and individual professionals-the management of a practice, the recruitment and retention of new talent, the pursuit of business opportunities and career goals. The accounting profession, like many others, is facing a host of challenges, from a difficult economic climate to a changing technology paradigm to a demographic transition. But with these challenges come opportunities for growth and reinvention that nimble firms and adaptable individuals will be able to capitalize upon.

The results of the first annual NYSSCPA-Rosenberg Survey point to a profession that is being disrupted by new technologies, staff shortages, turnover, and succession problems. Expert observers suggest that technology will continue to reshape practice and merger activity will continue at its brisk pace. Firms should also focus on their people-finding talented individuals, building their skills, and developing them into future leaders.

Cultivating diversity with the accounting profession has been a challenge for decades. In "Addressing the Challenges of Diversity in the Profession," authors Helen Gabre, Dale Flesher, and Frank Ross have studied the issue and identified several determinant factors- gender differences, exam affordability, occupational incentives, role models, and employers' support-that are crucial in addressing as the profession seeks to make its members more representative of society as a whole. …

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