Magazine article Variety

High-Tech Developments

Magazine article Variety

High-Tech Developments

Article excerpt

Pay tv operator Sky is focused on meeting the needs of customers now, as well as anticipating what they will be looking for in the future. With that in mind, it is investing in startups that can supply new forms of content and new means to deliver its content to subscribers.

One area that Sky is exploring is shortform video, forging alliances with established digital studios and startups.

One recent example of the latter is its investment in Whistle Sports, which produces youth-focused short-form content around sport. Its content has a very different editorial style to Sky's own sports coverage - it's far more irreverent, says Emma Lloyd, director of corporate business development.

Sky has engaged start-up Pluto.TV, in which it also has a stake, to curate short-form content from more than 20 multichannel networks.

"The insight we get from working with them is understanding how short-form content can be part of a lean-back sofa experience for our customers," Lloyd says. "They are helping us curate playlists for our new online video service on Sky Q."

Two years ago Sky started to explore the creation of virtual reality content through an investment in Silicon Valley startup .Jaunt.

Sky recently launched an inhouse VR production unit, with some of it earliest films being based around Formula One racing and boxing.

"It's an opportunity to learn about what is possible with VR from a very early stage and position us at the forefront of that innovation and how to tell stories while immersing the viewer," Lloyd says. …

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