Magazine article Variety

Lining Up Targets for Red Arrow

Magazine article Variety

Lining Up Targets for Red Arrow

Article excerpt

Germany's Red Arrow Entertainment Group, part of Munichbased broadcasting group ProSiebenSat.1, acquired a majority stake in Dorsey Pictures In January.

For Red Arrow chairman and CEO Jan Frouman, it was the ideal match, "It's a terrific team: the founder of the business, the whole team behind the productions. We just felt an instant compatibility." The move expands Red Arrow's U.S. production activities to outdoor adventure programming and branded entertainment in a big way.

Frouman says Chris Dorsey's experience with branded entertainment is enriching Red Arrow's skill set "I think the group will profit from that drive and knowhow and experience."

Red Arrow is already exploring opportunities with Dorsey in the digital landscape. "A player who has existing brand relationships, a real core competence, and an enormous footage library from the thousands plus hours of programming they've produced, and the ability to target a dear, extremely valuable audience with that - that's a compelling proposition. …

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