Magazine article HRMagazine

5 Big Recruiting Trends

Magazine article HRMagazine

5 Big Recruiting Trends

Article excerpt

Hiring forecasts for 2016 remain bullish, and employers aiming to increase head count will be tasked with differentiating themselves from the competition to win talent. That will be a challenge as the labor market continues to tighten, forcing companies to become "increasingly inventive to attract and retain valuable candidates," said Byrne Mulrooney, CEO of Futurestep, a Korn Ferry company specializing in recruitment process outsourcing. Among the recruiting trends experts anticipate this year:

1. Focus on employer branding will grow. Top-quality candidates are in the driver's seat, and today's job seekers are more-sophisticated shoppers. "It's critical that companies focus on establishing and developing their brand in 2016," said Josh Tolan, CEO of Spark Hire, a video-interviewing company. "More and more companies are going to look for ways to showcase why candidates should apply to work there."

2. Use of talent analytics will increase. Analyzing and curating data to measure and improve hiring will become more prevalent. "HR and recruiting leaders will continue to seek better ways to get their arms around data and develop true insights about future and current employees," said Leela Srinivasan, chief marketing officer for Lever, an applicant tracking system. Some companies are using data to analyze competitor talent pools and to examine whether full-time or part-time workers bring the highest return on investment.

3. Employers will broaden their sourc- ing scope. Lacking enough qualified candidates, organizational leaders will have to develop talent internally and even poach employees from other industries. …

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