Magazine article Variety

They Saw the Light and Want You to See It, Too

Magazine article Variety

They Saw the Light and Want You to See It, Too

Article excerpt

During post for "In the Heart of the Sea," director Ron Howard had a problem.

A key shot had looked fine in 2D, but 3D conversion had turned a pleasing amount of film grain into sizzling clusters of digital blocks. When stereo supervisor Chris Parks attacked the problem with the usual de-noising tools, the image became dark and mushy.

The solution came from an unexpected quarter: RealD. The 3D projection company has expanded its tech offerings in new directions, and its innovations have Hollywood excited.

"They're working on laser projection as well, reducing speckle, and basically creating stunning images," says director James Cameron. "I'm very excited about how my 'Avatar' sequels are going to be presented because of the advances that RealD are continuing to make."

DreamWorks Animation topper Jeffrey Katzenberg says, "We have a very good collaboration between our tech folks and theirs, most importantly with the R&D side."

It was RealD's Thielmage, which uses proprietary software to improve clarity and detail in digital moving images, that saved the day for Parks. "It gave us so much more than we had originally/' he says. "It improved the 2D (version) of the shot, as well."

Pete Ludé, senior VP for innovation at RealD, says Truelmage wouldn't be possible without recent advances in cloud technology that allow the software to run on hundreds of CPU cores simultaneously.

"The cloud service is what makes Truelmage not just exceptional, but extremely practical and inexpensive to use," Ludé says.

Truelmage is just one in a battery of new technologies being developed by RealD that the company hopes will fuel its future growth. …

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