Magazine article Variety

Flix Premiere Is Ready for Its Close-Up

Magazine article Variety

Flix Premiere Is Ready for Its Close-Up

Article excerpt

While Hollywood is loudly warring over Screening Room, another viewing revolution that promises to benefit indie cinema in particular has just arrived - Flix Premiere, which was launched April 4 in the U.K. and the U.S. by film producer and tech entrepreneur Martin Warner, will add more territories this summer.

Calling the service 'a digital cineplex online and on-demand, where cinema meets the distributor," Warner says that by combining "curated theatrical releases" with on-demand availability where viewers "pay per film, not with monthly subscriptions," moviegoers will have "a single, simple destination where they can discover great new and old movies, especially indies."

Warner notes that traditional theatrical distribution and programming models "are set up for blockbusters and primetime slots - and that'll never change. And all the indies have, by comparison, very little marketing and placement. …

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