Magazine article Herizons

Toronto Promotes Emergency Contraception Pills

Magazine article Herizons

Toronto Promotes Emergency Contraception Pills

Article excerpt

TORONTO) -- The Emergency Contraceptive Pill (ECP), more commonly known as the "Morning After Pill," is a safe, effective, and inexpensive way to prevent pregnancy after unprotected intercourse. And although it has been available for more than 25 years, many girls and women who need it do not know about it. Finally, the City of Toronto's Department of Public Health is hoping to change all that through a public education campaign. Dr. David McKeown, Toronto's Medical Officer of Health, says the aim of the $50,000 publicly funded campaign is to ensure that women and teens have quick and easy access to the ECP. In 1994 alone, more than 7,500 of the city's women aged 1524 had abortions. "We want to make women aware of the ECP to reduce the number of unintended and unwanted pregnancies, regardless of what the circumstances were to her having unprotected sex," says McKeown. The city put up over 2,000 posters in the transit system, and distributed to teachers a frankly worded newsletter on the ECP entitled Sex Talk. Because studies showed that women weren't getting information about the pill from their physicians, in part because of some doctors' reluctance to prescribe the pill for uses not approved by Health Canada, the campaign also targets health practitioners. To better inform them about the pill and legitimize the practice of prescribing it to women who need it, the city sent them a Clinical Practice Guideline from the highly regarded Society of Obstetricians and Gynaecologists of Canada, which describes the use and benefits of the ECP. …

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