Magazine article The Hispanic Outlook in Higher Education

What's in a Name? the National Society of Hispanic Mbas Becomes Prospanica

Magazine article The Hispanic Outlook in Higher Education

What's in a Name? the National Society of Hispanic Mbas Becomes Prospanica

Article excerpt

IRVING, Texas - The National Society of Hispanic MBAs (NSHMBA) has announced it has changed its name to Prospanica, pronounced Pro-span-i-ca, effective immediately. The new name more closely aligns the organization's image to its strategy and mission. This rebrand is the positive outcome of the organizations ambitious strategy to include a broader scope including all Hispanic professionals, regardless of educational level or area of work. It also embraces a wider focus to empower Hispanic professionals to achieve their full educational, economic and social potential.

For over a year the organization has been operating under its new strategy and brand initiative, reaching deeper into the community to help Hispanics attain higher educational opportunities and attain leadership positions in proportion to their share of the U.S. population. Prospanica will continue to provide and build on: educational opportunities through undergraduate programs, chapters, and scholarships; professional opportunities through internships, mentoring, career management seminars, job fairs, networking and professional development; and social opportunities through corporate responsibility programs to improve the Hispanic community as a whole. …

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