Magazine article International Musician

First, You Have to Get Their Attention

Magazine article International Musician

First, You Have to Get Their Attention

Article excerpt

Years ago, if an indie musician wanted to try to book a club or concert venue, they probably started by calling whoever the decision maker was-the club owner, theater manager, etc.-and tried to get them to hear them play. Today it's a little different. It's more than a phone call or a press kit with a CD.

I wanted to find out what gets the attention of someone who books a lot of singles and music groups today. I started with Suzanne Morgan, manager of the Orange Blossom Opry in Wiersdale, Florida. She books many local and national groups and singles. Just this past week she had Ricky Skaggs of Local 257 (Nashville, TN), several local groups, a semi-known comic, and then on Sunday night the '50s vocal group The Drifters. The previous week included The Gatlin Brothers of Local 257.

The place was packed every night. It's a theater/concert venue and its promoted well. Wiersdale is not a major metro market. (The nearest town is Oklahawa, and I'm sure you haven't heard of that either.) Morgan is a seasoned vocalist/performer herself. She knows what draws and what doesn't. She says she is contacted by dozens, if not hundreds, of people who want her to be booked at the Orange Blossom Opry.

I asked her how she likes musicians to contact her. She says, "I like people who know enough to call the box office, get my e-mail address and cell phone number, and then send me an e-mail with a YouTube link so I can see and hear them." Morgan says she responds to texts, and returns all calls left on her voice mail. The YouTube video weeds out a lot of people.

Just calling her and asking her to book you without knowing who you are, what you do, or what you sound like, doesn't usually work. She uses a booking agency, but she books musicians on her own as well. Mogan likes talking to musicians and entertainers who already know her venue. She likes oldies, classic country groups, and tribute performers. …

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