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Internet World Guide to Webcasting

Magazine article Online

Internet World Guide to Webcasting

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Internet World Guide to Webcasting by Peggy Miles. (ISBN:0471-24217-9; 1998; softcover; 422pp.; $29.99) Available from John Wiley & Sons, PRTG, 605 Third Avenue, New York, NY 10158-0012; 212/850-6011; http)/www.wiley.com/compbooks.

This is a book for managers who want to know what Webcasting is all about, not for the techies trying to implement it. The author does an excellent job of cutting through the hype and technobabble to present a clear explanation of what Webcasting is, and is not. It covers push, pull, and streaming media, as well as traditional broadcasting technologies. The first three chapters cover the background information required to decide if Webcasting is for you, including the business opportunities and a short primer on the technologies involved. Then the book goes into what is involved in setting up a Webcasting site, giving examples of small, medium and large scale implementations. I especially liked the fact that the author provides price estimates for various projects. …

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