Magazine article The New Yorker

Mr. Purple

Magazine article The New Yorker

Mr. Purple

Article excerpt

Mr. Purple

180 Orchard St. (212-237-1790)

If you've ever longed to follow your Katz's pastrami-on-rye experience with an Elyx spritz, served poolside and al fresco, you're in luck. Mr. Purple, a rooftop bar fifteen stories above Ludlow and Orchard Streets, atop the Hotel Indigo, opened in November, amid controversy. Aiming for a kind of neighborliness, the proprietors named the bar after the eccentric L.E.S. icon Adam Purple, a community-garden activist with a dark past, offending locals and relatives alike. The luxury-on-Ludlow vibe is equally uneasy. The interior, meant to evoke an artist's loft, leads to two outdoor patios, with chaise longues, purple chairs, staggeringly gorgeous views, and a swimming pool. "This is horrible!" a neighborhood man said on a recent night, scowling. "It's like a disco bar in Thailand in 1995." Other patrons, shouting over the din of Calvin Harris, Shaggy, and "Hollaback Girl," seemed to disagree. …

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