Magazine article Public Finance

How to Promote Yourself as a Public Finance Professional

Magazine article Public Finance

How to Promote Yourself as a Public Finance Professional

Article excerpt

Finance professionals may be unaccustomed to the idea of selling themselves. Many don't understand the value of promoting their personal brand and stick to traditional recruitment. But, in today's increasingly interconnected world, a more active approach can pay dividends and help you secure the job you want.

Since 2010, public services have focused on reducing spending. Beyond restructuring and cutting services, savings must be found through innovative working. In this fastevolving public sector, initiative isn't just welcomed - it's sought. Self-promotion shows that you're open to fresh, creative thinking. It also shows motivation and eagerness to engage. The result? You expand your options and open the door to more opportunities. What's more, you will build recognition that will continue to serve you well in the future. For interim staff in particular, being known and respected is worth its weight in gold.

1 Get LinkedIn

Around 433 million people worldwide have a LinkedIn profile. Yet what is astonishing is the number of finance professionals who do not use this free online platform. Set up a profile, and you'll have a professional record that's accessible 24/7. Once your profile is live, you can connect with organisations and key individuals across your sector.

If you have a LinkedIn profile, make the most of it. Update your profile to highlight recent key roles, including duties, achievements and dates of employment, and ask colleagues for testimonials. Increase your network by connecting with people, such as colleagues, ex-colleagues and peers. You can also share articles of interest with both individuals and in the broader LinkedIn newsfeed, which will show you stay abreast of changes in the public sector and increase your visibility. Available for work? Don't forget to say so.

2 Use other social networks

Facebook and Twitter are fun - but they're not just there for entertainment. Be sure to follow people and organisations that interest you as a professional. You can build up your followers by tweeting at conferences and industry events. You could tweet about discussions and presentations, or about significant changes in local government.

3 Make sure your CV is top notch

Creating a great CV is almost a no-brainer but you'd be surprised by how many people don't take the time to do this. Update your CV clearly - the past five years of employment or, if you're an interim, the last three or four assignments. Mention responsibilities, achievements and the dates you were employed, making sure all gaps are covered. At the start of the CV, create an introduction that summarises your key strengths. Ensure the document is clearly laid out and easy to read, with bullet points, concise paragraphs and no typos.

4 Keep up with trends in public finance

The public finance sector is constantly evolving. To impress potential employers, make sure you're up to speed with the latest news and thought leadership. The PF website (www. and this magazine are good places, and other resources include CIPFA's website ( Plenty of public sector information is in the public domain, so go to council websites and search for individuals and topics online - do some research and increase your knowledge.

5 Network, network, network

Industry events are a great way to get yourself seen and heard. Attend events arranged by professional bodies such as CIPFA and other accountancy organisations, and sign up to organisations such as the Institute of Interim Management (www. …

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