Magazine article Variety

Rewriting the Rules of Celebrity

Magazine article Variety

Rewriting the Rules of Celebrity

Article excerpt

Right now you might be asking yourself, "Why on earth is that odd-looking woman gracing the cover of this magazine?" Her name is Colleen Ballinger, and if you don't know who she is, you really should. Colleen is better known as Miranda Sings, a kooky character of her own creation known to milhons worldwide on YouTube, and soon, Netflix. She will be just one of many young self-made stars heading to Anaheim this week for VidCon, an annual celebration of digital-native talent expected to attract more than 25,000 young, screaming fans, not to mention the studios and networks who want to market to them.

This is your future, Hollywood, so get used to it.

I remember attending the second-ever VidCon in 2011, when it was just a few thousand fans packed into a hotel ballroom pulsating with energy, and thinking,"This is the next Comic-Con." That's a foregone conclusion at this point.

Which is why Variety was early to embrace these next-gen content creators. This is our third annual "Famechangers" issue dedicated to exploring how a new breed of talent is rewriting the rules of content and celebrity. …

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