Magazine article Variety

Films with More Diversity Make More Money

Magazine article Variety

Films with More Diversity Make More Money

Article excerpt

Academy Award-winner Geena Davis, recently cast in the pilot of Fox's "The Exorcist" reboot, is one of Hollywood's fiercest activists for women and minorities, pushing the biz to recognize that mainstream media need not be male-dominated to be commercially successful. In addition to the Geena Davis Institute on Gender in Media, Davis founded the Bentonville (Ark.) Film Festival to increase diversity in cinema. The second edition of the festival will be held May 3-8. malina saval

In addition to being a platform for diverse voices and stories, what sets BFF apart from other film festivals?

We're the only film festival in the world that awards guaranteed distribution to our winners. This includes theatrical release in AMC theaters, on television with Lifetime and on DVD in Walmart stores, all of whom are partners. Basically, we want to help showcase what research has shown to be true, that films with more diversity and more female characters make more money than otherwise. …

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